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Principled Profit

Marketing That Puts People First

Why are ethical, cooperative business practices the secret to powerful profits? This award-winning book shows you how to achieve greatness through the "magic triangle" of honesty, integrity, and quality—because it shows you how to… View More

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Description

Why are ethical, cooperative business practices the secret to powerful profits? This award-winning book shows you how to achieve greatness through the "magic triangle" of honesty, integrity, and quality—because it shows you how to highlight those principles in every facet of your marketing.

Jack Canfield, co-creator of the Chicken Soup series, says, "Shel Horowitz shows in Principled Profit: Marketing That Puts People First that not only do people want to change the paradigm toward cooperation and people-centered behavior, but that they can profit handsomely by doing so. I'm delighted to recommend this book."

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Publisher: Shel Horowitz

Published: 07 May 2008

Target Language: English

License: Traditional Copyright: All rights reserved

Views: 601

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